MEET YOUR GUIDES
Owner & Idea Generator
Giovanna Caponetto
Also known as “G”, Giovanna is the one who makes everything happen. She opened Guided in 2020 with ambition, confidence, and a strong ability to lead combined with a marketing degree from UMKC. As the agency continued to grow, so did her job to curate and manage various professional athlete and influencer marketing campaigns and partnerships throughout various different industries.
On the sports front, she loves all of her teams equally, but football and futbòl are at the center of her life. To keep herself and Guided running at full-speed, she travels, spends time with family and friends, and makes just enough time for wine and workouts - which she is never herself without.
Kasten Green
Creative Director & G Wrangler
Kasten keeps the Guided train on its tracks, fielding anything Giovanna throws her way. She works right alongside G, leading our team in design, creating client content, building websites, putting together mini content shoots, and fulfilling any design needs necessary. Working as a creative in this woman-owned business is exactly what makes her younger self proud. From sports, to helping a business grow, Guided is just the place to be!
She’s a KU grad & lifelong fan (Rock Chalk!) and cheers for her hometown teams in KC–no matter what! When she’s not busy with Guided, Kasten is likely learning a new recipe while keeping her fuzzy sidekick, Wafer, out of the food and planning a round of golf with her sister.
Social Media Guide
Alex Zoellner
Alex is our trending social guru around the Guided idea factory! She’s a student at Rockhurst University, with a bachelors in communication, minor in journalism, and currently working on her MBA. Alex is a pro writer, ready to take your captions & emails to the next level!